Shred Hate is the X Games anti-bullying campaign. This was a coloring book-style project that would bring awareness to the campaign by X Games attenddes coloring in the final outlined mural. Adam created a concept with a cast of animal characters hanging out, fist-bumping, and high-fiving/hoofing. A playful take on getting along with unlikely motely crew.
Our second project for the X Games was a shadow box where attendees could walk into the box, and have their picture taken. The X Games and ESPN used these shadow boxes as a social media outlet. Numerous pics were taken of people and uploaded to social media, and primarily Instagram where the square format was perfect for the proportions of the app.