Cool Offices: Pandora Internet Radio's Minnesota Office Reflects Local Style

Pandora Internet Radio's office celebrates Minnesotan music and culture.

In 2015, Pandora moved into a new office on the 3rd floor of the IDS center, where 22 employees work primarily in ad sales and client services.

The company first opened a Minneapolis office in 2012 to pursue local advertisers. The company had been working with large companies like Target and Best Buy from its Chicago office, but wanted to expand its client base to auto dealers, health care services, educational organizations and more. Dan Huffer, regional director, said it was important to put down roots in Minneapolis.

"There's so much of like a fly-in and -out mentality of salespeople and everything else that covers [the Minnesota] marketplace. To be able to say, ‘Hey why don't you come into our office and we'll work this out and we'll have a couple beers afterwards.’ It's a great opportunity,” said Huffer.

In the office's video conference room, a 1970s Bob Dylan ticket stub is enlarged on the wall. The "Purple Room," inspired by Prince’s Purple Rain, provides a quiet alcove for individual work or small meetings. An office wall features a mural of Paul Bunyan and Blue in concert by Minneapolis-based artist Adam Turman. A plaid carpet and cabin-like conference rooms adds further Minnesota touches.

Pandora takes the open-office concept seriously. Everyone works at a cubicle with low partitions. Not even CEO Tim Westergren at its headquarters in Oakland, Calif., has a private office.

"We really want to have an interactive office space and we want to make sure that [our employees] are out here collaborating,” said Huffer.

Annual ad sales at the Minneapolis office have grown between 25 percent and 35 percent for the last few years, said Huffer. Globally, Pandora surpassed $1 billion in revenue in 2015.

Huffer said they plan to add three client services positions by the end of the year, along with several other hires next year. They’ll soon build out 1,500 square feet of empty office space into conference rooms and desks to accommodate the growth.

" We've got a really great sales team. We are cranking. Now we're to the point where we need to make sure that we're serving our clients as best as we possibly can.”

Article from Minneapolis/Saint Paul Business Journal- November 2016 - by Rachel Siegel

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