Painting the Town - St. Louis Park Magazine, Jan. 14
Local Designers and Printers Chux and Adam Turman
Artist Adam Turman and Chuck Souvignier of Chux both show off St. Louis Park’s creative side.Chuck Souvignier works on a Fulton screenprint.
It’s probably no coincidence that local artist Adam Turman and Chuck Souvignier, owner of Chux design and screen printing company, are frequent collaborators in creativity right here in St. Louis Park. While each has thriving careers – Turman’s artwork is everywhere these days, including on the cover of the Minnesota Beatle Project Volume 5 CD and Chux provides production wizardry on collateral pieces for many Minnesota companies (including Steel Toe Brewing in St. Louis Park) – they have also had opportunities to work together on several projects. In Turman’s words, “I do a lot of business with those dudes. I can’t say enough good about them.”
Chuck Souvignier and Chux
From one unassuming building on Gorham Avenue, creativity overflows. It’s the home of Chux, a design and screen printing company that’s been churning out T-shirts, posters, brand graphics, illustrations and more since 2005—right here in St. Louis Park. Chuck Souvignier is the founder and owner. “I had a friend in high school, and her parents owned a print shop,” he says. “I worked there through high school, got a degree in advertising and had the moment when I realized I wasn’t meant to sit at a desk for the rest of my life.”
Souvignier went back to work at his family friends’ print shop in Maple Grove and eventually decided to forge ahead with his own business. Almost 10 years later, Chux has a loyal legion of clients—from local breweries to radio stations—and a handful of employees. “We have a couple of people dedicated to printing full time,” Souvignier says, “a couple of designers, and a couple of us who float everywhere.”
The core of the business, says Souvignier, is the craft of printing. “Not much has changed for screen printing over the years. We have manual presses and automatic presses. We put down negatives and burn films on the screens,” he says. (Visit chuxprint.com for a fun video on screen printing 101).
Souvignier and his team work with a wide variety of small businesses and individuals with different printing needs, but they’ve discovered a growing demand from the local beer scene. “We have some clients [who are brewers], and they’ve been great to us. They refer us on to other brewers, and that whole scene is growing,” says Souvignier, adding that clients include Steel Toe Brewing in St. Louis Park and Excelsior Brewing Co. in Excelsior as well as Surly and Fulton brewing companies.
“They’re pretty creative people themselves, so they allow us to have a longer leash with what we can do for them.”
The printing experts at Chux often team up with local designers and illustrators to produce marketing materials for clients, and the craft beer niche is a great example of that collaboration. Enter Adam Turman, a St. Louis Park-based designer—and one of Chux’s favorite partners. “Adam has quite a bit of experience working with breweries,” says Souvignier. “We’ll end up teamed up on projects, where [Turman] works with a brewery to come up with a design, and we end up printing the T-shirts or posters. That’s really what keeps work interesting for me,” he adds.
Turman is also grateful for the collaboration. “I do a lot of business with those dudes,” he says with a smile. “I can’t say enough good stuff about them.”
As a fledgling graphic designer in Minneapolis in the early 2000s, Turman had what he calls a day job that underutilized him. “I kind of felt like I wasn’t using my illustration skills enough,” he says. “I started seeing poster art around town. My good buddy curated a show called Plaster the Town, which incorporated a bunch of poster artists in the Twin Cities.” Turman was hooked, bitten by the poster-art bug.
He started designing and illustrating gig posters for local bands, pasting neighborhoods and venue walls with his artwork. “It was an excuse for me to hone my illustration skills, get my name out there,” he says. “People started seeing my name and contacting me. It was amazing.” Turman still designs posters for musicians and has expanded his design business into other areas, too: murals (including one outside popular downtown Minneapolis restaurant Butcher & the Boar) marketing campaigns, materials for events like the annual Kielbasa Festival at Kramarczuk’s Sausage Co., art prints and more.
“I design for a lot of cycling and beer organizations,” he says, “city-centric stuff. I love to draw the things that I’m excited about. When a potential client sees my work, and they like it and they hire me because of my style and what they think I can add to their brand—that’s when the projects are the most fun.”