Radio K wanted me to create a logo that would give them the flavor and feel of their original logo from '93. The new logo needed to incorporate things like their new call signals, their new color palette (blue), and have a coolness factor to it that "the kids" would respond to.
I was originally asked to create a bumper sticker design. So I took the feel of their original logo and added Joe Strummer's bass from the London Calling album to it and BOOM, there's a bumper sticker for you.
Radio K liked it so much that they decided to make a version of that bumper sticker their new logo. I did numerous version of it with and without the bass so they have plenty of options for any type of usage they want for their logo.
Above is the process from bumper sticker to final logo for Radio K.
I got to wrap the Radio K vehicle in some musical equipment, lightning bolts, stars, and broken records. This project was really fun, and the end result proves to be very eye-catching when rolling around town or parked in front of a Radio K sponsored event.