Sierra Nevada Brewing out of Chico, CA is one of the largest craft breweries in the US. Working with their in-house art director, Adam was contracted to help with Sierra Nevada’s “Bring A Celebration Home” campaign, designed to promote the fresh hop ale Celebration.

Above is the process from the Sierra Nevada in-house art direction, from sketch to final art. The final promotions are in the form of interactive promos and in-store displays. Above, you'll see a mockup of what became the final display that landed in stores Nov. 2013.