"Better Beer Society is an organization dedicated to the education, growth, and awareness of craft beer. [They] consult directly with retailers and help them achieve maximum quality in their establishments when it comes to selling and serving craft beer." -www.betterbeersociety.com
So that's what the BBS is all about. Making establishments who serve/sell beer even better at it. I was hired to do the logo, and the process involved is above. They're using the logo on everything from their site, to online promotions, posters, flyers, and merch.